We are almost on the corner of the year 2018. But, I am sure it’s not late talking about next years’ biggest digital marketing trends. Somewhere between a robust plan of action for Q1, 2019 and making digital marketing strategies, it’s good to know about how the market will shape up in the year 2019.
Below are a few trends which will rule the digital marketing all over the globe.
One of the most effective digital marketing techniques next year will be video marketing. According to a report, 80% of the online content will transform into a visual representation. It will give an overview of the product and services with a tint of entertainment and humor.
Since the adoption of smartphones and social media platforms video is preferred as one of the best ways of marketing a product. A short video not only communicate a message effectively, but it is also capable of giving your campaign an emotional environment.
AI – The Future of Machines
According to a report from Adobe, soon machines will be decisive enough to make strategic marketing decisions. Isn’t it mesmerizing? Imagine all you have to do is to store all your data in a machine server and you will get suggestions for your marketing strategies. It’s not over yet; these strategies will be in sync with your customer behavior patterns. AI will change the face of marketing immensely in the near future.
I am sure you must have encountered a chat box while surfing on the internet. Chat boxes are one of the most widely implemented applications of Artificial Intelligence. Not just they display results at a faster rate, also chat boxes are humorous and offer a personalized experience to the clients. Moreover, in a recent report from IBM, 85% of all the customer service interactions will be done by machines by the end of this year.
You must be hearing about Alexa and Google Home these days. If not, read about it. A research report says, 65% of smart speaker owners say that they don’t want to go back to a life without a voice-controlled assistant. Smart speakers will change the ways of data surfing.
Have you tried searching content through voice commands? That’s where digital marketing comes into play. All the SEO you do on your website must rely on voice commands as well.
The fall of the Kingdom- Internet vs. TV
In this millennial generation, where a person spends more time using a phone or surfing internet television is merely a device to connect gaming modules. According to study, people will spend approximately 2.5 hours online and 2.7 hours spending their time on tube. This leads to a change in advertising pattern transforming from television channels to internet sites.
Content – The Trustworthy Soldier
We read articles, blogs, newsletters, and what not, on a daily basis. But what if you don’t find genuine content which you can trust? Content is not just about facts and figures, it must be easy, clean, and lean. In the year 2019, content will have the same importance which it had earlier. It makes a data set trustworthy and genuine though any media.
If you still seek any information regarding the same, connect to us and let our experts help you with some deep-dive insights on digital marketing trends in 2019.
The author of this article, Mr. Prashant Bhatia is associated with Praadis Consulting Inc., which deals in IT, ICT, Smart City Solutions, and Smart Learning Services for a long time. Praadis Consulting Inc. is dedicated to deliver tangible value for data-intensive business processes that help enterprises across the globe deal with their business challenges.